Service · When it matters most
Crisis & Reputation Communication
When something goes wrong, the response is everything. We help health, wellness and beauty organisations communicate calmly, credibly and quickly, protecting the trust you've built.
Who it's for
For moments that need a steady hand
What's included
What we do when it counts
Rapid response
A clear plan and holding statements within hours, not days.
Message & positioning
What to say, what not to, and who says it, aligned and consistent.
Media handling
Managing journalist enquiries and correcting the record responsibly.
Stakeholder comms
Keeping patients, customers, staff and partners informed and reassured.
Spokesperson prep
Fast media training so your spokesperson stays calm and on-message.
Reputation recovery
Rebuilding trust and positive coverage once the immediate issue passes.
Why it matters in health
In health, trust is the whole business
A mishandled issue in the health, wellness or beauty space does lasting damage, to patients' confidence, to a brand's credibility, and to search results that outlive the story. Careful, honest communication is how you limit it.
Fast, not rushed. Speed with accuracy, never a statement you'll regret.
Honest by default. Responsible communication that holds up to scrutiny.
Recovery-focused. We plan for the reputation you'll have after, not just today.
How it works
How we handle a crisis
Assess
We get the facts fast and gauge the real exposure, what's true, what's at stake, who's affected.
Manage
We handle media enquiries, correct inaccuracies and keep stakeholders informed.
Recover
We rebuild positive coverage and reputation once the immediate issue settles.
What clients say
Trusted by the people behind the coverage
“HealthSpark got us quoted and featured across 15+ beauty and lifestyle titles we never imagined we'd reach, real editorial coverage, not paid placements. The backlinks lifted our search visibility, but it's the credibility of being cited as experts that changed how customers find and trust us.”
“In healthcare, credibility is everything. HealthSpark turned our clinicians into quoted experts in the national health press and built the kind of authority a generalist agency simply can't. It's brought real visibility, and new patients who found us through that coverage.”
Client testimonials, shared with permission and kept anonymous at our clients' request.
Start a conversation
Request a PR consultation
Tell us about your practice, brand or product. We'll assess the media opportunity and show you what a campaign could look like, no obligation.
Prefer to talk? Book a call
Grab a 20-minute intro slot on our calendar, no back-and-forth.
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