Service · Practitioners, experts & brands
Media Relations & Expert Positioning
Become a name journalists call. As a specialist healthcare media relations agency, we turn your expertise into commentary, interviews and features, through both active and reactive PR.
Media relations
What media relations does for you
Media relations gets you quoted, interviewed and featured by journalists, so your expertise reaches readers through publications they already trust.
For health experts and brands, that earned credibility does a lot of work. Patients, customers and editors all check credentials, and search engines and AI assistants increasingly decide which experts and brands to show based on who reputable publications cite. Expert positioning makes sure that, when a journalist needs someone who knows your subject, the name that comes up is yours. For the practical basics, read how to get media coverage for a health or wellness brand.
Who it's for
For experts and brands ready to be quoted
What's included
From your expertise to earned coverage
Expert positioning
A credible media biography and the angles that make you a go-to source.
Reactive commentary
We get you into the story when journalists need an expert, fast.
Proactive pitching
We develop and pitch your own stories to the right desks.
Thought leadership
Bylined articles and expert opinion that build authority over time.
Relationship building
Ongoing relationships with the journalists who cover your field.
How we work
Expert positioning, reactive PR and proactive pitching
Expert positioning that editors trust
Journalists quote people whose credentials they can check and whose commentary they can use. We build your media biography, agree the topics you can speak to with authority, and prepare clear, accurate positions on the questions that come up in your field. Clinicians can read more in how to become a media expert as a clinician.
Reactive PR, done properly
Every day journalists post requests for expert sources, often on a same-day deadline. We pick the ones you can genuinely answer and draft commentary that is quotable without overstating the evidence. It compounds: reporters who quote you once come back. Our guide to HARO and journalist requests for health experts explains how it works.
Proactive pitching and announcements
When you have something to say, a view on a new study, original data or a genuine announcement, we shape it into a story and pitch it to the right health, news and lifestyle desks. Where a release helps, we write it to the standard in our guide to writing a health press release.
How coverage happens
Active and reactive PR, and why you need both
There are two ways to earn media coverage. We run them in parallel, so you're never relying on a single route to the press.
Answering journalist requests
Journalists put out requests every day for expert sources and quotes, usually on deadline. Reactive PR is being ready to respond fast, on-message and quotable, so your expert lands in the story a reporter is already writing. It's efficient, and it compounds: the more you're quoted, the more you get asked back.
- Monitoring journalist requests daily
- Fast, accurate expert commentary
- Building relationships with reporters who return
Creating & pitching your own stories
Active PR is where we don't wait for the request, we create it. We develop newsworthy angles, data and thought-leadership from your expertise, then pitch them to the right desks and outlets. It sets the agenda instead of following it, and it's how you land the bigger, on-brand features.
- Developing story angles & data-led hooks
- Thought-leadership & bylined articles
- Targeted pitching to relevant journalists
Reactive wins coverage quickly and consistently; active builds authority and lands the marquee features. Run together, they keep momentum coming from every direction.
Results
Results, shown and linked
Physio & rehab retailer
Reactive PR at volume took a brand with no press presence into Newsweek, GQ, BuzzFeed, Women's Health and iNews. Branded searches went from zero to 200 a month and the brand now appears in 213 AI Overviews and 102 ChatGPT citations. Read the physio case study →
Haircare brand
A dermatologist co-founder became a repeatedly quoted expert across 15+ publications, including CNN, Yahoo, Healthline and HuffPost, through active and reactive PR. Read the haircare case study →
Omhale breathing trainer
Registered respiratory therapist Elizabeth Moffett was quoted in Men's Journal (syndicated to Yahoo Health), Peloton's blog, SingleCare and World Health Net. First placement within two weeks; seven in about six weeks. Read the Omhale case study →
Why specialist
Why a specialist healthcare media relations agency
Health journalists need sources who are accurate, careful with evidence and available on deadline. Knowing which requests a clinician should answer, and how to quote a study without overstating it, takes health experience. We only work in health, wellness and beauty, we review every comment before it goes out, and we link every placement to the live article. Specialist areas follow the same approach, including healthcare & medical PR and healthtech PR.
How it works
How we earn you media coverage
Discover → develop the angle → pitch & place → report, the same clear path on every engagement. See the full process →
Questions
Common questions
What does a media relations agency do?
A media relations agency gets you quoted and featured by journalists. We position you as an expert, respond to journalist requests, pitch your own stories and build relationships with the reporters who cover your field, then report every placement with a link.
What is reactive PR?
Reactive PR means responding to journalists who are already writing a story and need an expert source. It is fast and efficient, and the more often you are quoted, the more often you are asked back. See how journalist requests work for health experts.
Can you guarantee coverage?
No responsible agency can guarantee editorial coverage, and we won't. With reactive placements you only pay when the article is live, and we are transparent about everything we pitch and secure.
How much does media relations cost?
Retainers typically run from $3,000 to $5,000 a month depending on scope. Reactive expert placements are $300 each, paid only when the piece is live. Our health PR pricing guide explains what drives the cost.
How quickly will I be quoted?
It depends on your field. Reactive commentary can start once your expert profile is set up; for Omhale the first placement landed within two weeks.
Which countries do you cover?
We place experts in UK, US and Canadian media, plus international titles where the story fits.
What clients say
Trusted by the people behind the coverage
“HealthSpark got us quoted and featured across 15+ beauty and lifestyle titles we never imagined we'd reach, real editorial coverage, not paid placements. The backlinks lifted our search visibility, but it's the credibility of being cited as experts that changed how customers find and trust us.”
“In healthcare, credibility is everything. HealthSpark turned our clinicians into quoted experts in the national health press and built the kind of authority a generalist agency simply can't. It's brought real visibility, and new patients who found us through that coverage.”
Client testimonials, shared with permission and kept anonymous at our clients' request.
Start a conversation
Request a PR consultation
Tell us about your practice, brand or product. We'll assess the media opportunity and show you what a campaign could look like, no obligation.
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