Service · Digital health, devices & wellness tech
Healthtech PR Agency
Digital health apps, medical and wellness devices, and diagnostics live or die on credibility. We put your clinical experts in front of the journalists your buyers read, and earn the coverage and authority links that make your brand the one people, and AI assistants, trust.
Healthtech PR
What healthtech PR does for you
Healthtech sits between two newsrooms. Health journalists want evidence and a qualified voice; technology and business journalists want to know what is genuinely new. Most agencies speak one of those languages. We speak both, and we know where the line sits between an exciting product story and a claim your regulator, or a sceptical health editor, won't accept.
Done well, healthtech PR does three jobs at once. Coverage that quotes a named clinician builds credibility with users, clinicians and partners in a way advertising can't. Earned placements on high-authority health and fitness sites lift branded search and organic visibility. And because AI assistants draw their answers from credible, widely cited sources, earned coverage is how a healthtech brand becomes one of the names they recommend. For more on that last point, read how to get cited by ChatGPT and AI Overviews.
Who it's for
Who we work with
Digital health & wellbeing apps
Mental health, sleep, fitness, nutrition and condition-management apps that need trust before downloads.
Medical & wellness devices
Respiratory trainers, wearables, at-home therapy devices and the experts behind them.
Femtech & women's health
Fertility, menopause and period-health products. See our guide to PR for femtech startups.
Diagnostics & testing
At-home tests and diagnostics businesses that need to explain accuracy honestly.
Health platforms
Telehealth, clinic software and patient-engagement tools selling to clinicians and patients alike.
What's included
How we earn healthtech coverage
Clinical expert positioning
We turn your clinicians, scientists or advisers into reliable, quotable sources journalists come back to. More on expert positioning →
Data-led proactive PR
Stories built on current research and public-health data, with your expert supplying the practical answer.
Reactive commentary
Fast, accurate responses to journalist requests and breaking studies in your field. How journalist requests work →
Launch PR
Launch narratives, reviewer outreach and media kits for new devices and app releases. Product launch PR →
Claims-aware messaging
Wellness device or medical device? App or software as a medical device? We shape messaging to match how your product is classified, and keep claims to what your evidence supports.
Owned-content strategy
Where you can host research on your own site, we build it so coverage links to genuinely useful pages, not just your homepage.
How we work
Credibility first, then reach
Start from what journalists already publish
Before we pitch anything, we map where competitors in your category earn their coverage and links. In most healthtech niches that research shows a clear pattern, for example research-led features rather than product news, and it tells us which angles will actually run. That is how the Omhale campaign started.
Put a qualified voice in every story
Journalists quote people, not products. Whether it's your chief medical officer, a respiratory therapist or a registered dietitian, we brief your expert to speak plainly, stay within their scope and give the reader something useful. If you don't have a clinician in-house, we can help you work with a qualified adviser.
Run active and reactive together
Reactive PR answers journalist requests where speed wins. Active PR pitches your own data-backed angles to the desks that matter. In specialist niches there are often too few journalist requests to rely on, so proactive pitching becomes the engine and reactive work adds momentum.
Results
Results, shown and linked
Omhale: breathing-trainer healthtech
Omhale, a global respiratory muscle trainer brand, wanted relevant health and fitness coverage without publishing content on its own site. We positioned its registered respiratory therapist, Elizabeth Moffett, as the expert, pitched research-backed breathing stories and answered journalist requests. The first placement went live within two weeks; within about six weeks she was quoted in Men's Journal (syndicated to Yahoo Health), on Peloton's blog, SingleCare and World Health Net. Read the Omhale case study →
Physio & rehab retailer
Reactive PR at volume took a brand with no press presence into Newsweek, GQ, BuzzFeed, Women's Health and iNews. Branded searches went from zero to 200 a month, and the brand now appears in 213 AI Overviews and 102 ChatGPT citations. Read the physio case study →
Why specialist
Why a specialist healthtech PR agency
Generalist tech PR teams tend to chase funding headlines. Generalist health PR teams can struggle to explain the product. Healthtech coverage that lasts needs both: evidence a health editor trusts, and a story a reader cares about. We are a health-only agency, so every pitch is checked for claims, every expert is briefed to stay within their scope, and every placement we win is linked so you can verify it yourself. We also cover the adjacent work healthtech brands need, from healthcare and medical PR to wellness brand PR.
How it works
How a healthtech PR campaign runs
Audit competitors' coverage → agree angles and brief your expert → pitch & place, active and reactive → report every placement, linked. See the full process →
Questions
Common questions
What is healthtech PR?
Healthtech PR is public relations for digital health, medical device, diagnostics and wellness technology companies. It earns media coverage, expert positioning and authority links, while keeping claims within what the product's evidence and regulatory status allow.
How is healthtech PR different from tech PR?
Tech PR focuses on product and funding news for technology media. Healthtech PR also has to satisfy health journalists, which means credentialed experts, evidence behind every claim and awareness of medical device and advertising rules.
Can a wellness device earn coverage without making medical claims?
Yes. Many wellness devices earn strong coverage through expert commentary on the problem they address, such as breathing, sleep or stress, without making medical claims. That is exactly how the Omhale campaign worked.
Do we need a clinician on the team?
It helps enormously, because journalists quote people, not products. If you don't have one in-house, we can help you work with a qualified adviser who can speak within their expertise.
How long before we see results?
Reactive commentary can land within weeks. In our Omhale campaign, the first placement went live within two weeks of starting, and seven placements, including a Men's Journal feature, landed within about six weeks.
What does healthtech PR cost?
Our retainers run $3,000 to $5,000 a month depending on scope, and reactive expert placements are $300 each, billed only when the coverage is live. Our health PR pricing guide explains how the wider market prices PR.
Do you guarantee coverage?
No. Credible agencies don't guarantee editorial placements. We guarantee a clear strategy, genuine outreach and transparent, linked reporting on everything we secure.
What clients say
Trusted by the people behind the coverage
“HealthSpark got us quoted and featured across 15+ beauty and lifestyle titles we never imagined we'd reach, real editorial coverage, not paid placements. The backlinks lifted our search visibility, but it's the credibility of being cited as experts that changed how customers find and trust us.”
“In healthcare, credibility is everything. HealthSpark turned our clinicians into quoted experts in the national health press and built the kind of authority a generalist agency simply can't. It's brought real visibility, and new patients who found us through that coverage.”
Client testimonials, shared with permission and kept anonymous at our clients' request.
Start a conversation
Request a PR consultation
Tell us about your practice, brand or product. We'll assess the media opportunity and show you what a campaign could look like, no obligation.
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