Service · Practitioners, clinics & health organisations
Healthcare & Medical PR Agency
Become the expert journalists call. HealthSpark PR is a specialist healthcare PR agency: we turn clinical knowledge into interviews, expert commentary and thought leadership in the publications your patients and peers read.
Healthcare PR
What healthcare PR does for you
Patients check a clinician's reputation before they book. Editors check a source's credentials before they quote them. Healthcare PR earns you a presence in both places, through coverage you can't buy: being quoted, interviewed and cited as an expert by publications people already trust.
That's what separates it from advertising. You don't pay for the placement and you don't control the copy, which is exactly why it carries weight with patients, with referrers, and with the search engines and AI assistants that now decide which experts people find. For the wider picture, read why public relations matters in healthcare.
Who it's for
Who we work with
Doctors & medical specialists
Public relations for doctors and physicians that makes you the go-to source in your specialty.
Allied health practitioners
Physiotherapists, dietitians, chiropractors, psychologists and other clinicians with expertise worth sharing.
Clinics & healthcare organisations
Independent clinics, groups and health services building local and national reputation.
Healthtech, diagnostics & medical devices
Founders and clinical leads who need credibility with patients, clinicians and investors.
Nutrition & wellness experts
Evidence-led voices in nutrition and wellbeing. See also our wellness & beauty PR.
What's included
From clinical expertise to published authority
Expert positioning
A credible media biography, your specialist topics and the angles that make you a go-to source.
Healthcare media relations
We pitch the right health, news and lifestyle desks, and arrange interviews and commentary. More on media relations →
Thought leadership
Bylined articles and expert opinion pieces that build authority over months, not days.
Reactive commentary
We get you into the story when a journalist needs an expert, often on a same-day deadline.
Media training
Prepare for interviews so you're confident, clear and quotable on camera, on air and in print. Media training →
Reputation care
Responsible communication that protects your standing, and support when something goes wrong. Crisis & reputation →
How we work
Media relations, medical PR and healthtech
Healthcare media relations, active and reactive
Most coverage comes one of two ways. Reactive PR answers the requests journalists put out every day for an expert source, where speed and accuracy win, and the more you're quoted the more you're asked back. Active PR develops your own angles, data and opinion and pitches them to the desks that matter. We run both together, so coverage never depends on a single route. See how journalist requests work for health experts.
Medical PR for doctors, physicians and specialists
Health journalists need sources who can explain a study, put a headline in context or correct a myth, accurately and in plain language, on deadline. We help clinicians become those sources: finding the topics you can speak to with authority, preparing commentary that's quotable without overstating the evidence, and building the relationships that bring repeat requests. How clinicians become media experts →
Healthtech & diagnostics PR
Health technology has to convince three audiences at once: clinicians who need evidence, patients who need clarity, and investors and partners who need momentum. We position your clinical leads and founders as credible voices, turn product milestones and data into stories health and business desks will run, and keep every claim within what the evidence supports. More on healthtech PR →
Results
Results, shown and linked
Physio & rehab retailer
Reactive PR at volume took a brand with no press presence into national health and fitness titles including Newsweek, GQ, BuzzFeed, Women's Health and iNews. Branded searches went from zero to 200 a month, on coverage rated DR 74–91, and the brand now appears in 213 AI Overviews and 102 ChatGPT citations. Read the physio case study →
Haircare brand
A dermatologist co-founder became a repeatedly quoted expert across 15+ publications, including CNN, Yahoo, Healthline and HuffPost. Read the haircare case study →
Coverage & links won for our clients
A selection of publications where we’ve earned coverage and links for clients. Explore the full, article-linked inventory on our media coverage page.
Why specialist
Why a specialist healthcare PR agency
Health is the one area of PR where a careless claim costs more than it earns. Regulators, professional bodies and editors all hold health communication to a higher standard. We review every claim before it's pitched, we're comfortable with clinical nuance, and we know what health editors will and won't publish. A generalist agency learns that on your account. We already know it.
How it works
How a healthcare PR campaign runs
Discover → develop the angle → pitch & place → report, the same clear path on every engagement. See the full process →
Questions
Common questions
Can you guarantee coverage?
No responsible agency can guarantee editorial coverage, and we won't. What we commit to is a credible strategy, genuine outreach, and full transparency on everything we secure. We show outputs, outcomes and impact honestly.
How do you handle medical accuracy?
Health claims are reviewed for accuracy and responsibility before anything is pitched or published. We're comfortable with clinical nuance and cautious framing, it protects your credibility.
How quickly can we start?
After an intro call we typically scope a plan within a week. Reactive commentary can begin almost immediately once your expert profile is set up.
What does healthcare PR cost?
It depends on scope: a monthly retainer, a fixed project or a day rate for advisory work. Our health PR pricing guide covers typical ranges and what drives them. Book an intro call and we'll recommend the right level of support, no obligation.
What's the difference between healthcare PR and healthcare marketing?
Marketing is paid and controlled: ads, your website, your social channels. PR earns coverage in independent publications through credibility and newsworthy expertise. The two work best together, because earned coverage makes everything you pay for more believable.
Do you work with hospitals?
We mainly work with clinicians, independent clinics, health organisations and health brands. Large hospital systems usually have in-house communications teams, though we can support individual specialists or departments.
Do you do PR for individual doctors and physicians?
Yes. Much of our work is public relations for individual doctors, specialists and allied health practitioners. We build your expert profile, answer journalist requests for your approval, and place commentary and bylined articles in health and national media, so you become the clinician journalists call. How clinicians become media experts.
Is PR appropriate for doctors under professional rules?
Yes, when it's done responsibly. Media commentary and public education are a normal part of a clinician's public role. We never use patient information without explicit consent, we keep claims to what the evidence supports, and you approve every quote before it's used.
Which countries do you cover?
We place clients in UK, US and Canadian media, plus international titles where the story fits.
What clients say
Trusted by the people behind the coverage
“HealthSpark got us quoted and featured across 15+ beauty and lifestyle titles we never imagined we'd reach, real editorial coverage, not paid placements. The backlinks lifted our search visibility, but it's the credibility of being cited as experts that changed how customers find and trust us.”
“In healthcare, credibility is everything. HealthSpark turned our clinicians into quoted experts in the national health press and built the kind of authority a generalist agency simply can't. It's brought real visibility, and new patients who found us through that coverage.”
Client testimonials, shared with permission and kept anonymous at our clients' request.
Start a conversation
Request a PR consultation
Tell us about your practice, brand or product. We'll assess the media opportunity and show you what a campaign could look like, no obligation.
Prefer to talk? Book a call
Grab a 20-minute intro slot on our calendar, no back-and-forth.
Opens our Google Calendar booking page